Selba

The AI platform for sellers that automates your product content

Build marketplace-ready product cards, generate descriptions and fill in specifications in minutes. Selba takes the repetitive work, so you launch products faster and spend your time selling.

Free to start, no cardLive in 5 minutes
Selba · GenerationOnline
products.xlsx
1 product · 12 KB
Generate a card for eBay
Wired on-ear headphones, pink
Done
Wired on-ear headphones, pink
29 USD
PinkOn-earWired+ description
Type a message…
Marketplaces we generate for
Sound familiar?

Product content is slowing your sales down every day

Every marketplace has its own rules for listings, and the copy is still written by hand — there is never quite enough time or people for it.

In stock, but not listed

While a listing waits for its description, the product sits there and earns nothing.

Rewritten for every marketplace

The same listing gets redone for eBay, for Allegro, for every other marketplace, one at a time.

A data error means a ban

Missing a category requirement costs you money and your rating.

Your copywriter is ill, sales stop

Content depends on one person. The size of your catalogue does not.

What Selba is

Not a text generator — an AI agent that knows what marketplaces require

The AI works inside algorithmic limits: nothing invented, only verified data that sells and passes moderation.

How it works
AI chat for generation

Upload a file and the chat reads your columns, taking you from price list to finished description. No rigid forms.

How the chat works
One central catalogue

Every product in one place, with the status of each generation — queued, generating, ready — in plain view.

What the catalogue does
Publishing to marketplaces

Export and publish straight to each platform under its own rules, or download as Excel or CSV.

Marketplaces and integrations

AI captures the maximum data about a product

Selba automatically gathers specs, attributes, descriptions and every other detail available about a product. Its algorithms analyse multiple sources and build the fullest possible dataset for generating high-quality product content.

AI analysis
SpecificationsAttributesDescription
Data collected
City backpack 20 lReady
City backpack 20 l
24 USD
20 l capacityLaptop sleeveUSB charging port
How it works

From price list to marketplace in three simple steps

Fully automatic, with no rewriting by hand and no separate setup for each platform.

01
Upload an Excel file or a photo

A price list, a CSV or a product photo — Selba takes your data as it comes.

02
The AI builds the listings

Titles, specifications and SEO descriptions that meet each marketplace category’s rules.

03
Publish everywhere

Export straight to the platforms, or download an Excel file in the structure you need.

What makes it different

AI that follows your own templates

Selba generates content from your templates, keeping your structure, formatting, terminology and brand voice intact.

Your listing template
structure preserved · eBay
Done
Product name
Beige tulle dress
Description
A light occasion dress in layered tulle, made for special evenings.
Specifications
Size M · Tulle fabric · Summer season
Attributes
Colour beige · Style evening · Loose cut
SEO fields
beige tulle dress buy Kyiv
Your format, not generic AI
structure and style preserved
Your own templates

Generate content in the listing structure you already use.

Consistent output

The same formatting, sections and tone on every single product.

Your brand voice

We keep your terminology and your way of speaking automatically.

Ready to scale

One template covers hundreds or thousands of products in minutes.

A purpose-built AI model

AI made specifically for marketplace content

Selba is not a general chatbot and not a traditional CRM. It is a specialised model trained on millions of product listings that actually sell — not on whatever the internet happened to contain.

Not a chatbotNot a traditional CRMA specialised neural network
Technology

Built on our own fine-tuned model

We do not simply call a general-purpose AI. We fine-tuned a model for one job: producing listings that sell and pass moderation.

  • Qwen 3.5 base model — a modern foundation for text generation.
  • LoRA fine-tuning — trained for what marketplaces specifically require.
  • Trained on top listings — on the examples that actually sold best.
  • Marketplace SEO expertise — it understands how listings get ranked.
Model architecture
specialised for product listings
Base model
Qwen 3.5
LoRA fine-tuning
trained on top-performing listings
Selba model
specialised in marketplace SEO
What Selba has learned

It does not write text — it builds listings that sell

The model has seen which wording earns clicks and orders, and it applies that to every product.

Titles that get noticed

Names that stand out in search results and earn the click.

Descriptions that convert

Structured copy that answers doubts and leads to a purchase.

Marketplace SEO

The keywords and phrasing buyers actually search for.

Category expertise

It knows the required attributes and rules for every product category.

Image analysis
computer vision · multimodal
Recognised
Drip coffee maker 1.5 l
Detected attributes
Category: home appliances
Colour: steel and black
Type: drip coffee maker
glass carafetimer1.5 l
Image understanding

It looks at the product photo before it writes

With multimodal computer vision, Selba sees the photo you upload — recognising the product, how it looks and what it is made of — and only then writes the listing.

  • Identifies product type, colour, material and shape
  • Fills in specifications even without a detailed description
  • Ties the description to what is genuinely visible in the photo
Benefits

What your catalogue gets out of it every day

Finished listings in seconds

A complete product card — title, description, attributes — straight away.

Works from a photo, an SKU or a name

Give it the bare minimum and the model reconstructs the rest.

Attributes detected automatically

The model pulls the specifications your category fields expect.

Tone of voice per category

The writing matches the product niche and its audience.

SEO built in

Keywords placed so that buyers actually find the product.

Quality that holds

The same standard across 10 products or 10,000.

The short version

Selba is not another AI copywriter

It is a specialised neural network built for one thing: marketplace content.

150K+
listings generated
180+
sellers work with Selba
6
marketplaces live and planned
99.9%
compliance with category rules
What sellers say

Sellers are already saving hours on routine listings

Why teams choose Selba to launch products faster and clear moderation first time.

In the first week we cleared a 3,400-item catalog that would have taken copywriters two months. The cards passed Prom moderation with no edits.

Oleh Kravchenko
Oleh Kravchenko
Head of e-commerce, TechHome

I used to sit with descriptions until late at night. Now I upload the price list and 15 minutes later I have finished cards with attributes for the category.

Iryna Melnyk
Iryna Melnyk
Clothing store owner

What we value most is that the AI does not invent attributes. Everything comes from the file, so we get no returns over a mismatch.

Dmytro Savchenko
Dmytro Savchenko
Electronics seller

Running a catalog across several marketplaces finally feels manageable. Generation statuses are visible straight away.

Nataliia Bondar
Nataliia Bondar
Marketplace manager

In the first week we cleared a 3,400-item catalog that would have taken copywriters two months. The cards passed Prom moderation with no edits.

Oleh Kravchenko
Oleh Kravchenko
Head of e-commerce, TechHome

I used to sit with descriptions until late at night. Now I upload the price list and 15 minutes later I have finished cards with attributes for the category.

Iryna Melnyk
Iryna Melnyk
Clothing store owner

What we value most is that the AI does not invent attributes. Everything comes from the file, so we get no returns over a mismatch.

Dmytro Savchenko
Dmytro Savchenko
Electronics seller

Running a catalog across several marketplaces finally feels manageable. Generation statuses are visible straight away.

Nataliia Bondar
Nataliia Bondar
Marketplace manager
Pricing

Straightforward pricing, from your first listing to full scale

Start free and move to a paid plan only once your order volume genuinely starts to grow.

Free

Try Selba out on your own catalogue

$0/ forever
No card — free forever
Start for free
  • 100 credits
  • 10 listing generations
  • Standard speed
  • Publishing to your online shop
Most popular
Basic

For shops reaching a steady volume

$25/ mo
billed monthly
Choose Basic
  • 250 credits per month
  • Standard speed
  • Priority support
  • Catalog Migration
  • API access
  • Scheduled auto-imports
  • Publishing to your online shop
Individual

For scale — large catalogues and a fast queue

$175/ mo
billed monthly
Choose Individual
  • 1 750 credits per month
  • Priority support
  • Catalog Migration
  • API access
  • High speed
  • Publishing to your online shop

Get 10 listings free

Upload a price list and see finished listings today — no card, no commitment.